You’re not necessarily a video editing expert, but you want to publish some on your YouTube channel? To increase your Youtube Subscribers and make the perfect YouTube video, discover some practical tips…
Define your target audience
Always define your target audience. This is THE basis! If you understand their needs and expectations, you can create and generate videos that can encourage them to buy your products. So ask yourself what they want to see: informative tutorials, engaging commercials, testimonials or even slideshows accompanied by a voiceover.
If you can answer this question, you will be able to find inspiration more easily to create videos that meet the needs of your target audience. Consider adapting the formats of your YouTube videos to all screens, from computers to smartphones to tablets. Be creative and inventive according to your means!
Take the time to practice editing to make the perfect YouTube video
The best in this field also started at the bottom of the ladder. Over time, you will be able to increase the quality of your videos. How? Practice and train yourself. Surround yourself with people who know what they are doing so that you can receive advice so that you can let your creativity flow.
Make as many videos as you can. Set goals that you can try to achieve. For example, upload one or two videos per month, for example. Find a good rhythm and keep it up. Learn about the subject, take training courses and put into practice the knowledge you have acquired.
This certified training in community management will help you create an effective social media strategy. “Develop your business with community management” supports you in thinking about and implementing your project with theoretical courses as well as several scenarios and practical cases.
Editing software: an essential tool in creating YouTube videos
When you say video creation, you also say suitable tools! And there are several to refine your content like Windows Movie Maker, Lightworks, and iMovie (for Apple)…
Several tools are free, generally easy to use, even if you are a complete beginner.
Focus on sound
Influencers stood out thanks to their very simple videos, without any specific setting or high-end devices. They just used their smartphone to create their videos by publishing rich and interesting content. The substance of what you share is therefore more important than the form!
However, make sure you have a working microphone on your phone, in addition to a clear camera and an app that can adjust the lighting depending on the environment you’re filming your video in.
Work on the texts and descriptions of your videos
To create a perfect YouTube video, also think about writing good descriptions. Not only do they make it easier to understand your video content, but they are essential for your SEO on search engines. This is indeed an SEO technique in video marketing.
So, remember to choose the right keywords for YouTube and highlight them in the titles as well as in the descriptions. Introduce them a maximum of 3 times to avoid keyword stuffing and instead use synonyms and variations of the keyword in your texts.
Also put aside clickbait! This consists of attracting the visitor’s attention with a catchy title that does not necessarily correspond to the content of the video and can negatively impact your SEO. On the other hand, bet on Call-to-actions in the descriptions and in the videos, especially at the end to encourage visitors to subscribe to your account and share your content.
If your video is long enough, put time tags in the description to guide viewers to directly find the passage that may interest them.
It’s all in the introduction of your video!
To encourage users to watch your video from start to finish, your introduction must be relevant. This will gain you credibility and visibility and gradually become a professional YouTuber.
The first few minutes of your video are crucial! Work on your introduction so that it grabs the attention and piques the curiosity of your subscribers. It must be effective, quick, clear and succinct.
Highlight a few elements such as typography, your logo and the colours associated with your graphic charter. Offer a unique and creative design so that the user wants to go further in watching the video. The thumbnail must also be striking and well-finished.
By following these tips, you can be sure to make the perfect YouTube video, and why not start getting 1000 subscribers on YouTube in less than 2 months. However, if you are hesitant in the production and editing of your video, you can always call on a freelancer or a specialized company to help you.
And again, don’t hesitate to train yourself regularly. Take a look at this certified training in community management “Develop your business with community management” to discover all the tips and techniques in community management including on YouTube.
