Anime Market 2024-2032:
- The global anime market size reached USD 31.2 Billion in 2023.
- The market is expected to reach USD 60.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.68% during 2024-2032.
- Asia Pacific leads the market, accounting for the largest anime market share.
- Merchandising accounts for the majority of the market share in the revenue source segment as they extend the viewer experience beyond streaming and cinema.
- The increasing popularity of anime across the globe is a primary driver of the anime market.
- The increasing availability of various genre types are reshaping the anime market.
Industry Trends and Drivers:
- Expanding Global Reach and Accessibility:
The anime market trends indicate that its expanding reach is one of the major factors bolstering the market growth. Moreover, the increasing investment in streaming anime content, making anime available to fans across the globe, is fostering the market growth. Along with this, rapid advancements in subtitling and dubbing, which make the content more approachable to non-Japanese audiences, are acting as growth-inducing factors. Additionally, the rising efforts by social media and online communities to help spread anime culture internationally, allowing fanbases to grow across different countries, are bolstering the market growth. Furthermore, the introduction of global events relation to anime that facilitate a deeper connection with international fans, bringing them into the fold with special panels, premieres, and exclusive merchandise, is favoring the market growth.
- Growing Focus on Diversified Content and Genre Innovation:
The rich diversity in storytelling and genre innovation in anime is another major factor catalyzing the market growth. Along with this, the growing focus of anime on covering an extensive range of themes, such as science fiction, fantasy, slice-of-life, and sports, is enhancing the anime market size. This wide array allows anime to appeal to various demographics, such as children and adults. Furthermore, the heightened efforts by production studios to explore more mature and complex storylines and expand the reach of anime beyond the traditional teenage audience to attract older viewers is anticipated to drive the anime market growth.
- Increasing Merchandising and Cross-Industry Collaborations:
The increasing role of merchandising in driving the popularity of anime is positively impacting the market growth. Moreover, the introduction of figurines, clothing, video games, and home décor merchandise tied to anime to provide significant revenue streams is creating a positive outlook for the market. Furthermore, the growing focus of companies on collaborating with brands for exclusive merchandise drops, making fan-favorite items highly sought after, is catalyzing the market growth. Additionally, the rising collaborations with video game developers that result in mobile games and console adaptations to keep fans engaged beyond the screen are fueling the anime market share.
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Anime Market Report Segmentation:
Breakup By Revenue Source:
- T.V.
- Movie
- Video
- Internet Distribution
- Merchandising
- Music
- Pachinko
- Live Entertainment
Merchandising account for the majority of shares as fans buy related products such as toys, apparel, and collectibles.
Breakup By Region:
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
- Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)
Asia Pacific holds the leading position owing to a large market for anime driven by the deep-rooted culture and history with anime, and strong domestic production and consumption.
Top Anime Market Leaders:
The anime market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.
Some of the key players in the market are:
- Aniplex of America Inc.
- Bones Inc
- Crunchyroll
- Kyoto Animation Co. Ltd.
- Madhouse Inc
- P.A. Works Inc.
- Pierrot Co. Ltd
- Shout! Factory LLC
- Studio Ghibli Inc.
- Toei Animation Co. Ltd.
- VIZ Media LLC (Shogakukan-Shueisha Productions Co. Ltd)
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