In the competitive world of B2B e-commerce, customer experience and functionality play a huge role in ensuring sales success. One effective way to enhance your store’s user experience and streamline the purchasing process is by using the Prestashop Hide Price and Add to Cart Button module. This module allows B2B store owners to hide product prices and disable the add-to-cart functionality for certain user groups, such as non-logged-in users or specific customer segments.
In this blog post, we will discuss how to effectively use the Prestashop Hide Price and Add to Cart Button module for B2B stores and why it is beneficial for your business.
What is the Prestashop Hide Price and Add to Cart Button Module?
The Prestashop Hide Price and Add to Cart Button module allows you to hide prices and disable the add-to-cart functionality on your store for specific customers or customer groups. This is especially helpful for B2B stores where the pricing model may differ for wholesale customers, and the prices may only be disclosed to registered or logged-in users.
Why Use Prestashop Hide Price in B2B Stores?
For B2B stores, the Prestashop Hide Price module offers numerous advantages. Here’s why it is an essential feature for your store:
- Control Product Visibility: You may want to hide prices from certain customers, such as non-logged-in visitors or competitors, to maintain pricing secrecy.
- Targeted Customer Experience: By hiding the price and disabling the add-to-cart button for certain customer segments, you can direct them to request a quote or sign up to view the prices.
- Better Price Control: The ability to hide prices can allow you to offer customized pricing based on specific customer groups, such as wholesale buyers.
- Simplified Checkout for Wholesale Customers: In B2B stores, prices are often negotiated or need to be reviewed before purchase. Hiding the add-to-cart button until a customer is verified can help simplify the purchasing process for your B2B clients.
How to Set Up Prestashop Hide Price and Add to Cart Button for B2B Stores
To make the most of the Prestashop Hide Price module for your B2B store, follow these simple steps:
Step 1: Install the Prestashop Hide Price Module
The first step in using this module is to install it from the Prestashop Addons Marketplace. Once you have purchased and downloaded the module, you can upload it to your store through the Modules section in the back office.
Step 2: Configure Customer Groups
The Prestashop Hide Price module allows you to target specific customer groups. You can choose to hide the price and the add-to-cart button for non-logged-in users or specific customer groups. To do this, go to the module settings, and select the customer group you want to apply the module’s rules to.
- For B2B customers: Create a customer group specifically for your wholesale clients.
- For non-logged-in users: Choose to hide the price and add-to-cart button for users who are not logged in to their account.
Step 3: Customize the Message
When the Prestashop Hide Price module hides the price or disables the add-to-cart button, you can customize the message shown to users. You can add a message like “Please log in to see prices” or “Contact us for pricing details.” This lets your customers know why the price is hidden and how they can proceed with purchasing.
Step 4: Set Up the Quote Request Process
For B2B stores, instead of allowing customers to add products directly to the cart, you can encourage them to request a quote. Set up a contact form or quotation request button that is visible to customers who cannot see the prices or add items to the cart. This way, you can have personalized pricing discussions with your wholesale customers.
Step 5: Test the Configuration
After setting up the module, be sure to test it. Log in as different types of customers, including non-logged-in users, wholesale clients, and retail clients, to ensure that the module is hiding prices and the add-to-cart button as expected. Make adjustments based on the test results.
Benefits of Using Prestashop Hide Price for B2B Stores
1. Custom Pricing for Different Clients
By using the Prestashop Hide Price module, you can offer custom pricing for various customer segments. Wholesale clients often expect special rates, and this module helps ensure they only see prices when they are logged in as a member of the wholesale customer group.
2. Enhanced Privacy and Competitive Edge
Hiding product prices helps maintain your competitive edge by preventing competitors from seeing your pricing structure. You can also ensure that your pricing is only available to customers who have registered with your store, helping protect your business.
3. Streamlined Checkout Process
With the Prestashop Hide Price module, B2B stores can simplify the checkout process. Rather than allowing immediate purchases, you can control who buys and when, giving you time to discuss terms with customers before finalizing orders.
4. Encourage Quote Requests
By hiding the price and add-to-cart button, you encourage your customers to request a quote, which opens a line of communication. This can help you build stronger relationships with your B2B customers and provide a personalized shopping experience.
5. Improved User Experience for B2B Clients
B2B stores often deal with larger orders and complex pricing structures. By using the Prestashop Hide Price module, you can present a more tailored and professional experience that caters to the unique needs of your wholesale clients.
Conclusion
Using the Prestashop Hide Price and Add to Cart Button module is an excellent strategy for B2B e-commerce stores looking to offer customized pricing and improve the purchasing experience for their wholesale clients. This module ensures that your pricing is only visible to registered and verified customers, protecting your business and offering a more personalized user experience. It’s simple to set up and can be a powerful tool to enhance your B2B store’s functionality and security.
