An integral component of any digital marketing plan is search engine optimization, or SEO. By leveraging search intent, you can make sure that your content is in accordance with what people are looking for online.67% of companies currently employ AI for SEO and content marketing, and 78% are happy with the outcomes, per a SemRush survey. Researching keywords, creating content, and improving websites are all part of the time-consuming process that is SEO. But a lot of the physical labor can be done by AI tools.
Specifically, AI tools can assist you:
- Create a keyword strategy.
- For on-page SEO, make your content better.
- Make your website more technically SEO-friendly.
- Look for off-page SEO backlinks.
- Optimize location information for local search engines.
Let’s examine why SEO is crucial to your marketing plan and how AI is affecting SEO before delving into each of them.
Why is SEO vital, and what does it entail?
The practice of obtaining traffic via natural, organic, or free search results in search engines like Google or Bing is known as search engine optimization, or SEO.It seeks to raise your website’s ranking in search results pages (SERPs), so more people will notice a website that ranks higher.
The average click-through rate for the first organic result on a search results page is 27.6%, while the click-through rate for position 2 is only 15.8%, according to Backlinko.“Joining the Digital Marketing Institute was the best decision I made for my career. The course helped me land a new job in digital marketing, and I feel much more confident in my SEO skills.” — Emma T., Digital Marketing Specialist
Therefore, SEO should be your top priority because it affects where your brand and content rank. When you develop or produce content for digital channels, SEO should be your top priority because it affects where your brand and content rank. The best advice is to not only concentrate on search engines when it comes to SEO; social media platforms like Reddit, YouTube, and TikTok are also being utilized more and more for information searches and should be optimized.
When you develop or produce content for digital channels, SEO should be your top priority because it affects where your brand and content rank.
The best advice is to not only concentrate on search engines when it comes to SEO; social media platforms like Reddit, YouTube, and TikTok are also being utilized more and more for information searches and should be optimized.
What effect does AI have on SEO?
AI is significantly changing SEO, which makes it difficult for marketers to use the channel effectively.
In 2022, the SEO sector brought in $68.1 billion worldwide, and by 2030, it is predicted to have grown to $129.6 billion. However, experts believe that these predictions were made prior to the development of generative AI, which might potentially render the sector obsolete or at the very least cause significant upheaval.
According to Gartner, traditional search traffic is expected to decline by 25% by 2026. Not only are people using additional platforms in their searches, but they are also acting differently when they type any kind of query into a search engine. In our 2025 trends webinar, Luke O’Leary stated, “Social search has become a big thing and people are using TikTok, Instagram, and YouTube for more of their searches.”
In order to give the ideal response, search engines prioritize search intent in an effort to better understand what customers or searchers desire.
However, experts believe that these forecasts were created prior to the introduction of Gen
Google’s AI Overviews are the outcome. Through a feature known as AI Overviews, Google now incorporates generative AI into more than 20% of its search results for certain searches.
More than 96% of AI Overviews show up for queries with informational user intent, according to research from seoClarity, but only 1.2% show up for transactional queries. This implies that informational websites, such as blogs, will require AI-SEO optimization.
This AI Overview result example illustrates what appears when “stats on social media” are entered.
Additionally, Google has expanded the use of AI by incorporating sponsored results into AI Overviews. As an illustration, their AI Overviews Ads announcement showed an advertisement for stain removers for the search query “how do I get a grass stain out of jeans?”
You should be mindful of the following primary areas of AI’s influence on SEO:
Algorithms with AI capabilities: As they employ machine learning to ascertain user intent, algorithms like Google’s RankBrain leverage AI to improve search result accuracy and personalization. For content to score highly, it must be conversational, user-focused, and relevant.
Content generation and optimization: ChatGPT, Claude, and Jasper are AI solutions that help businesses create content fast.To guarantee that the information is correct, pertinent, and original, human interaction is always advised. Google has stated that it is more concerned with content quality and that AI-generated material will not affect search rankings. Marketers should concentrate on E-E-A-T friendly content to rank in order to take advantage of this.
Keywords: A important component of SEO is identifying the appropriate keywords or key phrases. Keywords are less relevant in searches, though, because AI is more concerned with the context and intent of search queries. This calls for keywords to be incorporated into pertinent and educational material as part of a broader SEO strategy rather than as the primary focus.
How may AI be applied to SEO?
You must continue to view SEO as an essential component of your marketing team’s overall strategy in spite of these shifts and difficulties.Our advanced SEO course is designed to cover all aspects of SEO, providing you with a well-rounded education.
Knowing the available tactics is the best approach to use SEO efficiently. According to research by Neil Patel Digital, 52% of consumers are less interested in information they assume was created by artificial intelligence, while 50% of consumers can identify AI-generated content.
1. Create a keyword strategy.
Researching keywords involves more than simply manual brainstorming and the use of traditional tools. AI may assist in analyzing the search intent of keywords, coming up with fresh ideas for subjects, and spotting any gaps in your website’s content.
By creating your keyword strategy, you may leverage a variety of AI-powered tools to assist you optimize your SEO efforts.
AI techniques, for instance, can be used to predict keyword trends and find high-impact keywords for content optimization. For starters, ChatGPT can swiftly evaluate vast volumes of data, allowing you to choose the ideal keywords for your content to draw in the target audience.
- Make on-page SEO content better
Well-structured web material is favored by search engines. Because readers can easily follow the narrative flow, this content offers the best user experience.
Based on SERP research, AI-powered tools can automatically recommend the best content structure. The likelihood that your content will rank higher rises as a result.
By enhancing writing quality, helping with content development, and organically including keywords, AI can improve on-page SEO. For instance, you can ask ChatGPT or Gemini to review a draft of your writing and offer suggestions for enhancements in addition to fixing any grammar or spelling mistakes.
By requesting an overview, structure, titles, and headings early in the content creation process, you may also ask AI for assistance.
- Make technical SEO improvements to your website.
Ensuring a seamless user experience on your website is the third component of SEO, or technical SEO. AI can assist you in this regard.
For instance, you may compile information on the SEO traffic performance of your website and feed it into an AI tool (for instance, an Excel spreadsheet). Request that it examine the information, uncover patterns, and recommend places where the website could be improved.
Another option would be to ask it to pinpoint instances of notable declines in website traffic and investigate the reasons behind them (such as a modification to Google’s algorithms).
AI can also be used to perform large-scale website enhancements, such adding alt text to website images to boost technical SEO.The AI capabilities of Screaming Frog can assist you in producing the alt text effectively.
- Look for off-page SEO backlinks SEO is more than just your website; you also need to think about off-page SEO.
This can be improved by enticing websites to link to yours with high-quality backlinks, which can help your SEO by demonstrating the authority and reliability of your website.
They are great for generating link-building ideas, whether you’re using ChatGPT, Gemini, or another AI language tool. The only restriction is your imagination.
For instance, you might ask ChatGPT to recommend well-liked and pertinent podcasts that would help your website get more exposure. Keep in mind that you can use follow-up prompts to refine your study if the results are generic.
- Adjust area specifics for local search engine optimization
By creating descriptions, responding to reviews, and evaluating data to provide recommendations, AI can improve local SEO. With effective review management and optimized content, AI tools may make your company stand out in local searches.
Businesses may expand on Google with Semrush’s free AI Google Business Profile Description Generator. You may improve your Google relevance and enhance traffic from map results by using AI to create a pertinent business description for a Google Business Profile.
This is an illustration of a Google search for “Central New York Italian restaurants.”
An illustration of local SEO Google search Pro tip: Falcon AI can provide local SEO techniques that are accurate and focused.Businesses can improve their strategy to boost visibility and engagement in local searches by employing data-driven insights.
Throughout the many stages of your SEO campaign, you may use AI techniques to make sure the right people view your content.
Which AI-powered SEO tools are the best?
It’s crucial to understand that a lot of SEO platforms and tools, such Ahrefs, Moz, and Semrush, now come with AI integrated in. Although we’ve already covered a few useful AI-powered SEO tools for several important activities, we wanted to go over one for each area so you may look into and test out a few of them.
These are a few of the best AI-powered SEO tools:
- Strategy for keywords
- Ahrefs
- Moz
- Clearscope
- MarketMuse
It’s critical to comprehend how AI may affect your operations if you depend on SEO as a strategy to get your content seen and your business rated. However, keep in mind that it can also support your SEO strategies, so think about utilizing some of these tools.
Conclusion on AI and SEO
It is undeniable that AI is influencing SEO. It will alter how people search for and locate information on the internet.
In order to target, attract, and reach the audience you desire, these five strategies should assist you in utilizing AI to improve and optimize your SEO efforts.
You may improve your local SEO, uncover relevant and authoritative backlinks, improve your technical SEO, and establish your keyword plan with the aid of the appropriate AI technologies.
