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South Korea Tourism Market
Simran
May 28, 2025
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South Korea Tourism Market Share, Trends, Growth Analysis, Industry Report 2025-2033

Tourism Market – South Korea

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate (CAGR) 2025-2033: 4.73%

The South Korea tourism market is growing steadily, driven by cultural attractions, K-pop influence, advanced infrastructure, and government initiatives promoting international tourism, eco-travel, and year-round experiential travel experiences. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 4.73% from 2025 to 2033.

South Korea Tourism Market Trends and Drivers:

  1. The South Korea tourism market is undergoing dynamic change driven by several changing trends and powerful drivers affecting domestic and foreign tourist travel.

  2. The increasing popularity of Korean popular culture, commonly known as the “K-wave” or Hallyu, is one of the major drivers that are fueling the growth, and it has highly increased the international reputation of the nation in terms of music, movies, fashion, as well as cosmetics.

  3. In effect, the global popularity of K-dramas and K-pop has turned Seoul and Busan into cultural hubs of millions of international fans.

  4. Additionally, the South Korean government has also been working assiduously in the areas of investing in infrastructure, smart tourism equipment, and green traveling to simplify the overall experience and sustainability of tourists.

  5. Technology integration—in the form of AI-powered tourist guides, contactless payments, and foreign language services online—is also pivotal in transforming tourism services and welcoming technology-hungry tourists.

  6. In addition, health and medical tourism is increasingly popular as South Korea is set to flaunt its top-class plastic surgery clinics and retro wellness programs, including spas, hot springs, and meditation centers.

  7. Holiday-goers who indulge in adventure vacations were also drawn to witness the various scenery of the country from snow-covered ski resort vacations in Gangwon-do all the way down to scenic ocean boardwalk walks along Jeju Island.

  8. More and more recently, growing food tourism cannot be ignored with bigger international interest in Korean cuisine such as bibimbap, kimchi, and Korean BBQ sending enthusiastic foodie enthusiasts from near and far to sample it all.

  9. In the same way, the country’s well-established MICE (Meetings, Incentives, Conferences, and Exhibitions) business has enhanced its position as a business travel destination through virtue of state-of-the-art convention centers as well as impressive connectivity through a transportation infrastructure.

  10. Additional strong motivation results from the increased number of direct flight routes and liberal visa regimes providing South Korea access to prospective future markets in North East Asia and elsewhere.

  11. Similarly, cooperation with worldwide travel websites and blogs has pushed online visibility to new heights, motivating higher volumes of bookings and destination discovery.

  12. Overall, the South Korea tourism market continues to enjoy a mix of cultural attractiveness, savvy investment, and experiential innovation that makes it a compelling and dynamic force in global travel.

Download sample copy of the Report: https://www.imarcgroup.com/south-korea-tourism-market/requestsample

South Korea Tourism Market Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Tourism Type:

  • Medical
  • Sports
  • Cultural
  • Culinary
  • Wellness
  • Educational
  • Others

Breakup by Tourist Type:

  • Domestic
  • International

Breakup by Travel Type:

  • Solo
  • Group

Breakup by Booking Channel:

  • OTA Platform
  • Direct Booking

Breakup by Age Group:

  • Below 30 Years
  • 30 to 41 Years
  • 42 to 49 Years
  • 50 Years and Above

Breakup by Region:

  • Seoul Capital Area
  • Yeongnam (Southeastern Region)
  • Honam (Southwestern Region)
  • Hoseo (Central Region)
  • Others

Request for customization: https://www.imarcgroup.com/request?type=report&id=22197&flag=C

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Table Of Content:

1   Preface
2   Scope and Methodology
2.1    Objectives of the Study
2.2    Stakeholders
2.3    Data Sources
2.3.1    Primary Sources
2.3.2    Secondary Sources
2.4    Market Estimation
2.4.1    Bottom-Up Approach
2.4.2    Top-Down Approach
2.5    Forecasting Methodology
3   Executive Summary
4   South Korea Tourism Market – Introduction
4.1    Overview
4.2    Market Dynamics
4.3    Industry Trends
4.4    Competitive Intelligence
5   South Korea Tourism Market Landscape
5.1    Historical and Current Market Trends (2019-2024)
5.2    Market Forecast (2025-2033)
6   South Korea Tourism Market – Breakup by Tourism Type
6.1    Medical
6.1.1 Overview
6.1.2 Historical and Current Market Trends (2019-2024)
6.1.3 Market Forecast (2025-2033)
6.2    Sports
6.2.1 Overview
6.2.2 Historical and Current Market Trends (2019-2024)
6.2.3 Market Forecast (2025-2033)
6.3    Cultural
6.3.1 Overview
6.3.2 Historical and Current Market Trends (2019-2024)
6.3.3 Market Forecast (2025-2033)
6.4    Culinary
6.4.1 Overview
6.4.2 Historical and Current Market Trends (2019-2024)
6.4.3 Market Forecast (2025-2033)
6.5    Wellness
6.5.1 Overview
6.5.2 Historical and Current Market Trends (2019-2024)
6.5.3 Market Forecast (2025-2033)
6.6    Educational
6.6.1 Overview
6.6.2 Historical and Current Market Trends (2019-2024)
6.6.3 Market Forecast (2025-2033)
6.7    Others
6.7.1 Historical and Current Market Trends (2019-2024)
6.7.2 Market Forecast (2025-2033)
7   South Korea Tourism Market – Breakup by Tourist Type
7.1    Domestic
7.1.1 Overview
7.1.2 Historical and Current Market Trends (2019-2024)
7.1.3 Market Forecast (2025-2033)
7.2    International
7.2.1 Overview
7.2.2 Historical and Current Market Trends (2019-2024)
7.2.3 Market Forecast (2025-2033)
8   South Korea Tourism Market – Breakup by Travel Type
8.1    Solo
8.1.1 Overview
8.1.2 Historical and Current Market Trends (2019-2024)
8.1.3 Market Forecast (2025-2033)
8.2    Group
8.2.1 Overview
8.2.2 Historical and Current Market Trends (2019-2024)
8.2.3 Market Forecast (2025-2033)
9   South Korea Tourism Market – Breakup by Booking Channel
9.1    OTA Platform
9.1.1 Overview
9.1.2 Historical and Current Market Trends (2019-2024)
9.1.3 Market Forecast (2025-2033)
9.2    Direct Booking
9.2.1 Overview
9.2.2 Historical and Current Market Trends (2019-2024)
9.2.3 Market Forecast (2025-2033)
10  South Korea Tourism Market – Breakup by Age Group
10.1    Below 30 Years
10.1.1 Overview
10.1.2 Historical and Current Market Trends (2019-2024)
10.1.3 Market Forecast (2025-2033)
10.2    30 to 41 Years
10.2.1 Overview
10.2.2 Historical and Current Market Trends (2019-2024)
10.2.3 Market Forecast (2025-2033)
10.3    42 to 49 Years
10.3.1 Overview
10.3.2 Historical and Current Market Trends (2019-2024)
10.3.3 Market Forecast (2025-2033)
10.4    50 Years and Above
10.4.1 Overview
10.4.2 Historical and Current Market Trends (2019-2024)
10.4.3 Market Forecast (2025-2033)
11  South Korea Tourism Market – Breakup by Region
11.1    Seoul Capital Area
11.1.1 Overview
11.1.2 Historical and Current Market Trends (2019-2024)
11.1.3 Market Breakup by Tourism Type
11.1.4 Market Breakup by Tourist Type
11.1.5 Market Breakup by Travel Type
11.1.6 Market Breakup by Booking Channel
11.1.7 Market Breakup by Age Group
11.1.8 Key Players
11.1.9 Market Forecast (2025-2033)
11.2    Yeongnam (Southeastern Region)
11.2.1 Overview
11.2.2 Historical and Current Market Trends (2019-2024)
11.2.3 Market Breakup by Tourism Type
11.2.4 Market Breakup by Tourist Type
11.2.5 Market Breakup by Travel Type
11.2.6 Market Breakup by Booking Channel
11.2.7 Market Breakup by Age Group
11.2.8 Key Players
11.2.9 Market Forecast (2025-2033)
11.3    Honam (Southwestern Region)
11.3.1 Overview
11.3.2 Historical and Current Market Trends (2019-2024)
11.3.3 Market Breakup by Tourism Type
11.3.4 Market Breakup by Tourist Type
11.3.5 Market Breakup by Travel Type
11.3.6 Market Breakup by Booking Channel
11.3.7 Market Breakup by Age Group
11.3.8 Key Players
11.3.9 Market Forecast (2025-2033)
11.4    Hoseo (Central Region)
11.4.1 Overview
11.4.2 Historical and Current Market Trends (2019-2024)
11.4.3 Market Breakup by Tourism Type
11.4.4 Market Breakup by Tourist Type
11.4.5 Market Breakup by Travel Type
11.4.6 Market Breakup by Booking Channel
11.4.7 Market Breakup by Age Group
11.4.8 Key Players
11.4.9 Market Forecast (2025-2033)
11.5    Others
11.5.1 Historical and Current Market Trends (2019-2024)
11.5.2 Market Forecast (2025-2033)
12  South Korea Tourism Market – Competitive Landscape
12.1    Overview
12.2    Market Structure
12.3    Market Player Positioning
12.4    Top Winning Strategies
12.5    Competitive Dashboard
12.6    Company Evaluation Quadrant
13  Profiles of Key Players
13.1    Company A
13.1.1 Business Overview
13.1.2 Services Offered
13.1.3 Business Strategies
13.1.4 SWOT Analysis
13.1.5 Major News and Events
13.2    Company B
13.2.1 Business Overview
13.2.2 Services Offered
13.2.3 Business Strategies
13.2.4 SWOT Analysis
13.2.5 Major News and Events
13.3    Company C
13.3.1 Business Overview
13.3.2 Services Offered
13.3.3 Business Strategies
13.3.4 SWOT Analysis
13.3.5 Major News and Events
13.4    Company D
13.4.1 Business Overview
13.4.2 Services Offered
13.4.3 Business Strategies
13.4.4 SWOT Analysis
13.4.5 Major News and Events
13.5    Company E
13.5.1 Business Overview
13.5.2 Services Offered
13.5.3 Business Strategies
13.5.4 SWOT Analysis
13.5.5 Major News and Events

Key highlights of the Report:

  • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Read Also: https://fastpanda.in/2025/05/22/united-states-carpet-market-report-2025-2033-industry-growth-opportunity-and-forecast/

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145

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