Indonesia Toys Market Share, Analysis and Forecast of Major Companies 2025-2033

Indonesia Toys Market 2025-2033

As indicated in the latest market research report published by IMARC Group, titled “Indonesia Toys Market Size, Share, Trends and Forecast by Type, Provider, Technology, End-User, and Region, 2025-2033,” this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

How Big is Indonesia Toys Market?

The Indonesia toys market size reached USD 1.37 Billion in 2024. The market is projected to reach USD 2.98 Billion by 2033, exhibiting a growth rate (CAGR) of 8.11% during 2025-2033.

Download sample copy of the Report: https://www.imarcgroup.com/indonesia-toys-market/requestsample

Indonesia Toys Market Trends:

Indonesian toys market is dynamic as the market is changing because of the changing consumer preferences, and rising digital influence. Parents are also getting more critical and they now prefer educational and developmental toys that promote creativity and cognitive development on children. This is in-line with the overall global trend of value based purchasing where playability and usability trump the entertainment factor. The trend of classic toys that provide a long-term positive effect on children is growing popularity as the family wants to invest in products that help children develop.

Also, another rising need is of eco-friendly and sustainable toys which displays that the Indonesian consumers are becoming more aware of the environmental issues. In the market, there has been a high market penetration of brands that communicate safety, use of non-toxic materials and ethical production processes. These trends have been enhanced further by the emergence of e-commerce activity, where a greater selection of toys is available to urban and rural customers and, finally, social media and influencer marketing which is central to the decision to buy.

Indonesia Toys Market Scope and Growth Analysis:

The other impressive trend in the toys market in Indonesia is the combination of physical and digital gameplay. Interactive toys and augmented reality (AR) are gaining popularity and are becoming a really playful and immersive way of learning. Popular cartoon, movies, and video games merchandise remain front and center, with children and even collectors wanting something they know and are familiar with. Local toy makers are catching up meanwhile as they incorporate the local culture into design as part of the national identity and pride. Subscriptions, rentals of toys are also on the increase in the market and are held in high regard by parents with economical demands seeking variety without long-term contracts.

With the rise in the disposable income and the increase in urbanization the demand on premium as well as the imported toys is also increasing especially in the big cities. What is of significance though is the affordability of many Indonesian families which is an area of innovation in terms of producing good quality toys at affordable prices. On the whole, the industry is adjusting between the old and the new way of doing things to make sure that the industry acclimatizes to serving the interest of a young and growing population.

Indonesia Toys Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the Indonesia toys market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Regional Insights:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others