The global Alternative Data market is a rapidly evolving and promising sector that has gained remarkable momentum in recent years. According to the latest market research conducted by Kings Research, the market was valued at USD 16.16 billion in 2022 and is projected to surge to USD 242.23 billion by 2030, showcasing an impressive compound annual growth rate (CAGR) of 47.22% over the forecast period from 2022 to 2030. This significant growth trajectory underlines the expanding role of alternative data in various industries, especially for firms seeking non-traditional insights for decision-making and competitive advantage.
This comprehensive report provides a 360-degree overview of the Alternative Data market, delving into its core drivers, evolving trends, key market segments, regional outlook, and the competitive landscape. It serves as a vital tool for investors, business strategists, and professionals who are looking to tap into this dynamic and data-driven market.
Competitive Landscape
The Alternative Data market is characterized by intense competition and rapid innovation. Players in this space are constantly enhancing their offerings through strategic moves such as partnerships, acquisitions, product development, and geographical expansion. Kings Research’s report offers a deep dive into the competitive strategies employed by major players, enabling stakeholders to understand the strengths, weaknesses, opportunities, and threats (SWOT) associated with each company.
Key Companies in the Alternative Data Market Include:
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1010data, Inc.
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Advan Research Corporation
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Dataminr
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Earnest Analytics
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Jefferies Financial Group Inc. (M Science)
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Preqin
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RavenPack
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Thinknum Alternative Data
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Eagle Alpha
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Lighthouse List Company, LLC
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Quiver Quantitative, Inc.
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Alphasense Inc
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RiskSeal, Inc
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Plaid Inc.
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MicroBilt Corporation
These companies are leading the charge in harnessing the power of unconventional datasets to generate predictive insights and support data-driven strategies in finance, marketing, operations, and more.
Market Overview
The growth of the Alternative Data market can be attributed to several interlinked factors. With traditional data sources often falling short in addressing the complex needs of modern decision-making, enterprises across sectors are turning toward alternative data to uncover deeper, real-time insights. This includes data derived from social media, geolocation, mobile usage, web traffic, weather trends, and satellite imagery.
Key Market Drivers Include:
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Growing demand for real-time data analytics
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Rising adoption of AI and machine learning across sectors
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Increasing dependence on predictive analytics in financial services
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Availability of massive datasets from digital platforms
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Government initiatives supporting innovation in data processing
Moreover, the convergence of cloud computing, big data, and AI technologies has revolutionized how alternative datasets are captured, stored, and analyzed, further accelerating market expansion.
At the same time, the market faces certain challenges, including data privacy concerns, regulatory uncertainties, and the need for standardized practices across industries. Understanding and navigating these risks is critical for long-term success, and this report provides clear insights into how organizations can do so effectively.
Segmental Analysis
The Alternative Data market is segmented across various axes to help businesses identify profitable niches and emerging opportunities. These segments are defined based on Data Type and End-Use Industry, allowing companies to align their strategies with specific market demands.
By Data Type:
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Credit & Debit Card Transactions – Highly valued in financial services for consumer spending trends
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Email Receipts – Used to analyze purchase behavior and retail performance
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Mobile Application Usage – Offers real-time insights into user engagement
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Satellite & Weather Data – Valuable for sectors like agriculture, insurance, and logistics
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Social & Sentiment Data – Leveraged by hedge funds and marketers for behavioral analysis
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Others – Includes web scraping, geolocation data, etc.
By End-use Industry:
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Automotive – For understanding traffic patterns, demand forecasting, and customer preferences
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BFSI (Banking, Financial Services, and Insurance) – The largest consumer of alternative data for risk modeling and investment strategies
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Energy – To optimize supply chains and forecast resource demand
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Industrial – For operational insights and process optimization
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IT & Telecommunications – To improve customer analytics and service delivery
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Others – Includes healthcare, retail, and media sectors
Each of these industries is using alternative data to drive informed decisions, optimize operations, and uncover emerging trends.
Regional Insights
Kings Research’s study offers a detailed regional analysis of the Alternative Data market, encompassing North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
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North America dominates the market, driven by the high concentration of tech companies, financial institutions, and data analytics firms in the U.S. and Canada.
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Europe is witnessing rapid growth due to increasing regulatory clarity and adoption of digital platforms across business sectors.
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Asia Pacific is expected to emerge as a lucrative market due to digitalization in countries like China and India, along with growing fintech ecosystems.
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Latin America and the Middle East & Africa are showing growing interest in alternative data for enhancing financial inclusion, improving logistics, and supporting local innovation.
This geographic breakdown allows investors and businesses to make region-specific decisions to maximize ROI and establish a robust market presence.
Conclusion
The global Alternative Data market is on an extraordinary growth path, fueled by technological innovation, evolving data consumption habits, and an increasing need for real-time intelligence across industries. As the digital ecosystem expands, the relevance and application of alternative data are set to multiply, creating immense opportunities for businesses that are willing to adapt and invest in this space.
Kings Research’s comprehensive report equips stakeholders with the tools and insights needed to stay ahead in this fast-changing market. From identifying high-growth segments to understanding regional trends and evaluating competitive strategies, this report is essential for those looking to make informed, forward-looking decisions.
For more information on the report, visit:
👉 Kings Research – Alternative Data Market
