The hidden architecture of SEO teams in India: What Western companies don’t see

In the rapidly shifting landscape of digital marketing, search engine optimization (SEO) has become a cornerstone of online success. For many Western companies, SEO outsourcing to India has proven to be a strategic move—driven by cost efficiency, scalability, and technical expertise. But behind the visible deliverables—rankings, traffic, and content—lies a complex, well-oiled machine of SEO […]