About Skingoodies

This project focused on improving the organic visibility of Skin Goodies within Australia’s competitive skincare and beauty eCommerce market. The objective was to strengthen rankings for high-intent product and brand-specific keywords to increase qualified traffic and product discovery. Through structured on-page optimization, product-level SEO refinement, technical enhancements, and targeted keyword mapping, the campaign significantly improved search positioning for premium skincare brands, driving stronger authority, improved discoverability, and increased purchase potential.

The Challenge

Operating in a competitive beauty eCommerce sector, the website faced challenges ranking for branded skincare products with strong national competition.

Key challenges included:

Competing against large beauty retailers
Ranking for premium skincare brand keywords
Improving product page visibility
Strengthening organic authority in Australia

Strategy & Implementation

A focused eCommerce SEO strategy was implemented, including:

Brand-specific keyword targeting
Product page optimization (titles, meta, schema)
Technical SEO improvements
Internal linking for brand collections
Content refinement for skincare categories
Search intent alignment for commercial keywords

Keywords	Location	Rank
Aspect Dr active C serum	AU	6
Teoxane skincare		2
Oxygenetix foundation		27
Alto Defense serum		6
Medik8 C-tetra cream		5
Skin better science		4
Cosmedix elite serum		4
teoxane deep repair balm		3
teoxane advanced filler		3