Online On-demand Home Services Market in India 2025:
How Big is the India Online On-demand Home Services Industry?
The India online on-demand home services market size reached USD 0.13 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 0.51 Billion by 2033, exhibiting a growth rate (CAGR) of 16.32% during 2025-2033.
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 0.13 Billion
Market Size in 2033: USD 0.51 Billion
Market Growth Rate (CAGR) 2025-2033: 16.32%
India Online On-demand Home Services Market Trends and Drivers:
India’s on-demand home services online market is growing aggressively with evolving consumer lifestyles, rising smartphone penetration, and an expanding Digital Conveniences trend in urban and semi-urban India. Essentially, with the growth in dual-income homes and busy lifestyles, consumers increasingly want trusted platforms that provide professional home services like cleaning, repair, beauty services, pest control, and appliance maintenance at the touch of a button. Besides, increasing awareness of cleanliness and time-efficient services has also played an important role in the use of such platforms, particularly since the pandemic that raised health and cleanliness concerns. Additionally, proliferation of internet penetration and cheap data plans has made more consumers reachable through mobile apps providing vetted, approved, and rated professionals for services. Together with this, growing confidence in online payments and digital transactions is also enabling hassle-free bookings and cashless experiences for customers.
In addition to this, organizations in this space are also improving customer experience through AI-powered suggestions, real-time monitoring, consumer reviews, and CRM systems that ensure personalized and uniform service delivery. Further, high venture capital demand and investor investments are facilitating the expansion of start-ups in several cities, service category diversification, and enhancing backend technology and employee training. Additionally, the increasing gig economy and freelance culture of employment is facilitating the recruitment of trained professionals, craftsmen, and engineers who are able to find flexible employment opportunities through such platforms. Apart from that, subscription-based pricing models, loyalty schemes, and bundled offerings are drawing back repeat customers and enhancing customer retention. Other than that, alliances with e-commerce, FMCG, and electronics companies are fueling integrated service offerings and increasing consumer engagement. Further, tier 2 and tier 3 cities are witnessing growth as major growth centers due to increasing awareness, enhancing internet infrastructure, and surging aspirations for convenience-driven lifestyles. Further, government encouragement of digital entrepreneurship, digital payments, and incubation of startups is fostering a positive environment for growth. In effect, the transition from unorganized to organized service provisioning, along with customer need for efficiency, transparency, and professionalism, is making India’s online on-demand home services market a key facilitator in the nation’s developing digital economy and urban services environment.
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India Online On-demand Home Services Market Report Segmentation:
The report has segmented the market into the following categories:
Platform Insights:
- Web
- Mobile
Type Insights:
- Home Cleaning
- Garden and Lawn Mowing
- Maids
- Laundry
- Car Wash
- Pest Control
- Others
- Repairs and Maintenance
- Plumbing
- Electrical
- Carpentry
- Laptop Repair
- Mobile Repair
- Others
- Health and Wellness
- Beauty/Salon Services
- Fitness Coach
- Physiotherapy
- Others
- Others
Regional Insights:
- North India
- South India
- East India
- West India
Top Players Analysis:
The report provides a detailed analysis of the competitive environment. It covers various aspects such as market structure, positioning of key players, top strategies for success, a competitive dashboard, and a company evaluation quadrant. Furthermore, the report includes comprehensive profiles of all major companies.
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Table Of Content:
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 India Online On-demand Home Services Market – Introduction
4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence
5 India Online On-demand Home Services Market Landscape
5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)
6 India Online On-demand Home Services Market – Breakup by Platform
6.1 Web
6.1.1 Overview
6.1.2 Historical and Current Market Trends (2019-2024)
6.1.3 Market Forecast (2025-2033)
6.2 Mobile
6.2.1 Overview
6.2.2 Historical and Current Market Trends (2019-2024)
6.2.3 Market Forecast (2025-2033)
7 India Online On-demand Home Services Market – Breakup by Type
7.1 Home Cleaning
7.1.1 Overview
7.1.2 Historical and Current Market Trends (2019-2024)
7.1.3 Market Segmentation
7.1.3.1 Garden and Lawn Mowing
7.1.3.2 Maids
7.1.3.3 Laundry
7.1.3.4 Car Wash
7.1.3.5 Pest Control
7.1.3.6 Others
7.1.4 Market Forecast (2025-2033)
7.2 Repairs and Maintenance
7.2.1 Overview
7.2.2 Historical and Current Market Trends (2019-2024)
7.2.3 Market Segmentation
7.2.3.1 Plumbing
7.2.3.2 Electrical
7.2.3.3 Carpentry
7.2.3.4 Laptop Repair
7.2.3.5 Mobile Repair
7.2.3.6 Others
7.2.4 Market Forecast (2025-2033)
7.3 Health and Wellness
7.3.1 Overview
7.3.2 Historical and Current Market Trends (2019-2024)
7.3.3 Market Segmentation
7.3.3.1 Beauty/Salon Services
7.3.3.2 Fitness Coach
7.3.3.3 Physiotherapy
7.3.3.4 Others
7.3.4 Market Forecast (2025-2033)
7.4 Others
7.4.1 Historical and Current Market Trends (2019-2024)
7.4.2 Market Forecast (2025-2033)
8 India Online On-demand Home Services Market – Breakup by Region
8.1 North India
8.1.1 Overview
8.1.2 Historical and Current Market Trends (2019-2024)
8.1.3 Market Breakup by Platform
8.1.4 Market Breakup by Type
8.1.5 Key Players
8.1.6 Market Forecast (2025-2033)
8.2 South India
8.2.1 Overview
8.2.2 Historical and Current Market Trends (2019-2024)
8.2.3 Market Breakup by Platform
8.2.4 Market Breakup by Type
8.2.5 Key Players
8.2.6 Market Forecast (2025-2033)
8.3 East India
8.3.1 Overview
8.3.2 Historical and Current Market Trends (2019-2024)
8.3.3 Market Breakup by Platform
8.3.4 Market Breakup by Type
8.3.5 Key Players
8.3.6 Market Forecast (2025-2033)
8.4 West India
8.4.1 Overview
8.4.2 Historical and Current Market Trends (2019-2024)
8.4.3 Market Breakup by Platform
8.4.4 Market Breakup by Type
8.4.5 Key Players
8.4.6 Market Forecast (2025-2033)
Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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